KPMG's AI report turns into a demo of AI hallucinations (theregister.com) AI

A review by GPTZero claims that KPMG’s October 2025 AI report, “Total Experience: Redefining Excellence in the Age of Agentic AI,” contains widespread citation problems—only 5 of 45 citations reportedly match their sources—and that many factual claims, including a case study about Emirates’ “Sara,” appear to be false or unreliable. The report has since been removed from some KPMG websites while the firm investigates how it was published, with KPMG saying it is reviewing circumstances and emphasizing human oversight to validate content and sources.