Why We're Removing Our Programmatic Ads (prospect.org)

The American Prospect says it is removing all programmatic ads from its website starting April 6, arguing the system relies on tracking and data brokerage that benefits major tech platforms while harming readers and publishers. The article cites downsides including slower load times, security risks, more intrusive browsing experiences, and broader industry effects like revenue shifting from local news to ad platforms. The Prospect plans to keep its site free and run what it describes as a reader-supported experiment, tracking performance and donation behavior to see whether it can sustain journalism without programmatic ad revenue.