I Let Claude Code Autonomously Run Ads for a Month (read.technically.dev) AI

A marketer and AI consulting founder lets Claude Code run a Meta Ads account autonomously for 31 days, generating creatives, launching and adjusting campaigns, and logging decisions with minimal human input. The agent finds that “ugly” whiteboard-style ads outperform polished formats and briefly reaches low costs per lead, but lead quality issues and a later human website change dramatically hurt performance. The experiment spends nearly the whole $1,500 budget, landing at a $6.14 cost per lead, and the author argues the results show how framing, lack of taste, and optimizing for measurable metrics can strongly shape an agent’s behavior.