The AI Marketing BS Index (bastian.rieck.me)

The piece proposes an “AI Marketing BS Index,” a tongue-in-cheek scoring rubric to grade marketing language that misuses scientific terminology or makes unverifiable, unfalsifiable claims. Drawing a parallel to John Baez’s “Crackpot Index,” it assigns points for things like unsupported “innovation” claims, pseudo-profound hedging, emergence talk without justification, Ivy League name-dropping, and claims that can’t be verified. The author’s goal is to help readers avoid empty promotional emails and spot exaggerated jargon.