Understanding young news audiences at a time of rapid change (reutersinstitute.politics.ox.ac.uk) AI

The Reuters Institute report synthesizes more than a decade of research on how 18–24-year-olds access and think about news amid major media and technology change. It finds young audiences have shifted from news websites to social and video platforms, pay more attention to individual creators than news brands, and consume news less frequently and with less interest—often saying it is irrelevant or hard to understand. The study also highlights greater openness to AI for news, alongside continued concerns about fairness and perceived impartiality, and it concludes publishers need to rethink both distribution and news relevance for younger people.